The Puffin also represented Barbara’s commitment to nature and wholesome ingredients.
The whimsical name rose to the top of the list. When looking for a name, Barbara’s searched high and low – and then a long-time employee suggested the name Puffins in honor of the adorable little sea birds she fell in love with on a recent trip. In 1995, Barbara’s ® cereal needed a name for a new cereal – the puffy, crunchy pillows of corn, lightly sweetened with molasses, was a cereal like no other. These mascots continue to capture the creative spirit of Malt-O-Meal fans. Today, Malt-O-Meal cereal bags feature fun and whimsical characters representing over 40 delicious and unique flavors. At the time, Malt-O-Meal’s marketing manager stated that the parent-child pair was relatable to their target audience while acknowledging their past Kangaroo mascots. In the Fall of 1998, Malt-O-Meal created the Cool Blue and Lil’ Oaty kangaroos and introduced them as a fun and active pair. During this time, cereal mascots evolved into characters that children and parents could relate to.īefore this, only an unnamed brown kangaroo appeared on Malt-O-Meal packaging. Today, Fred and now Barney are still synonymous with PEBBLES! Cool Blue and Lil’ OatyĪs recently as the early 2000s, Malt-O-Meal ® bags featured a ‘kangaroo mother and child’ duo known as Cool Blue and Lil’ Oaty ®, the first named Malt-O-Meal cereal character.
#Cookie crisp slogan tv
In 1971, the iconic duo of PEBBLES cereal and Fred Flintstone became the first TV characters to appear on a cereal box, thanks to an innovative licensing agreement developed by Post.Īs television and cartoons gained recognition and prominence, more brands followed suit and partnered with cartoon characters. The Flintstones represents a significant milestone in our history. While Fred, from the beloved cartoon “The Flintstones” isn’t your traditional mascot, he has been recognizable on boxes of Fruity and Cocoa PEBBLES™ cereals for over 50 years. No matter the name, Sugar Bear loves it! From 1968 through the early 2000s, Sugar Bear was known for the jingle “can’t get enough of that sugar crisp,” sung by Gerry Matthews. By 1960, Sugar Bear ® remained the sole mascot promoting Golden Crisp cereal, representing the growing importance of a recognizable and unique mascot with a catchy jingle. The trio appeared in comic strips and songs throughout the 1950s. Golden Crisp ® cereal debuted as Sugar Crisp ® in 1949, a name still used in Canada, accompanied by three identical cereal-loving bears, Dandy, Handy, and Candy. From catchy jingles to groundbreaking licensing partnerships, Post mascots are beloved by customers across North America. In 1955, an animated boxing glove appeared in ads with the slogan, “Every Little Grape-Nut Packs a Wallop All Its Own!”ĭiscover the history, evolution, and nostalgia of Post breakfast cereal mascots.
They have become larger-than-life characters and an integral part of marketing for many cereal brands, providing fun and lovable characters that kids and adults can relate to.Įven Grape-Nuts ® cereal briefly featured a mascot. From the first cereal mascot, which debuted in 1902, to Cool Blue, the kangaroo, cereal mascots are synonymous with the delicious products they promote.
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